Mulder Natural Foods

Strategy - ETI

Our Actions

  • We supported the managers in France of the Mulder Natural Foods Group, which is a specialist in the manufacturing of breakfast cereals, in the deployment of its pricing strategy.
  • Our intervention allowed the Group, which generates more than €125 million in turnover in France, to challenge its customer-pricing negotiations.
Arnaud Cluzel
Partner
Disputes
“The keys to victory? A detailed analysis of the vulnerabilities of the opponent, research and investigative skills, comprehensive strategic thinking, a work revised twenty times, a proven argumentative structure, a perfect technical mastery of the case, a strong sense of pedagogy, a high capacity for improvisation, and a quick wit."

Associated services

Strategy
Special operations

Strategic review and advice for SME and ETI managers.