Key Moments in the Business Sale Process.

How to Best Manage the Sale of a Business.

The transfer of shares is a crucial moment not to be overlooked; this exceptional event rewards the years of energy invested by the business owner and their team.

At OutMatch, our goal is to streamline the exchange of non-listed shares through our unique methods in the market.

In this article, we will explore in detail several key moments in the process of selling the company.

1 – Preparation:

Preparing the company is a key moment in the process. It is important to plan this step by:

  • Empowering the structure to facilitate the transition.
  • Highlighting competitive advantages and growth aggregates in a detailed presentation.
  • Activating levers to increase financial valuation.


2 – Company Presentation Preparation:

Preparing the company presentation involves a detailed analysis on various scales:

  • Macro – Market:
    • In-depth analysis of the market depth (TAM – Total Addressable Market).
    • Evaluation of the competitive environment.
    • Market drivers – current trends.
  • Micro – Company:
    • Highlighting the uniqueness of the company.
    • Presenting the company’s competitive advantages.
    • Assessing the company’s ability to meet market success factors.
    • Describing the company and its organization.
    • Emphasizing the growth potential of the company.

Our mission in the context of selling a company is to unveil the potential of an asset by presenting its strategic plan and the cash exit capacity of an asset over the next 5 years. The typology of buyer skills will have a significant impact on the company’s future cash flow. Our role is to highlight this potential so that the buyer can envision it.

3 – Organize the Process:

Organizing the sales process is crucial. Orchestrating the sale alone, without M&A advice, can be disappointing for the seller because:

I. It can lead to a very weakened negotiation position (only one actionable option). II. It can result in a lack of visibility on all options (unfortunate). III. It can prevent the discovery of market anomalies allowing an exceptional exit. IV. It can compromise deal security and the search for other alternatives.


4 – Close the Deal:

Your advisor will be a source of creativity to support you in every step of your sale.

In a nutshell:

We assist our clients, including startups, SMEs, and mid-cap companies, in creating value for their divestiture and capital increase operations. If you have M&A and value creation considerations, feel free to reach out via email to:



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