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Our videos dive into business growth, operational excellence, and concrete strategies to scale your company. Real-world case studies, expert interviews, and actionable advice: follow us to accelerate your growth journey.
In this conversation, Maxime Nicolas (Outmatch) welcomes Omer, now Head of France (Italy and French-speaking Belgium) at PPG. From his early days in a call center to becoming Deputy General Manager, Omer shares a trajectory shaped by sales, structured methods, and the art of rallying teams.
Omer’s first job at 19 was at Téléperformance, where he quickly overperformed and voiced his ambition to move up. Spotted by an insurance company, he rose from telesales agent to manager, later taking on marketing and commercial roles. He learned “on the ground,” fueled his practice with benchmarks and readings, and consolidated it all with a master’s degree at ESSEC and an MBA at ESCP.
His sales philosophy is rigorous and measurable: strict qualification, structured scripts, continuous A/B testing, and an argument playbook. He absorbs best practices from peers and applies the same logic to marketing, optimizing every step of the funnel from sourcing to closing. The outcome: higher conversion rates and bigger deals when the team documents and standardizes its methods.
As a manager, he sees himself as a “resource,” removing friction, negotiating the right incentives, and setting up performance rituals. Peer workshops, a best-practice playbook, and structured onboarding foster a self-learning culture. His belief: the higher you climb, the lonelier it gets—so your execution team must be truly exceptional.
Omer plans “backwards”: defining the 12–36 month objective, then breaking it down into resources, products, legal framework, and P&L. This method enabled him to launch operations in Belgium for an insurance company, while respecting local specificities. When it comes to recruitment, he favors specialists better than himself, driven by passion and teamwork, and he frames each mission as a 3-to-5-year adventure with clear milestones.