Smartfooding

Sale to Kazidomi

Stakeholders:

Smartfooding, founded in 2016, is a subscription-based e-commerce platform for specific diets, combining evaluation and advice to offer responsible products. It has over 5,500 references, 90% of which are organic, and more than 3,500 members in France and Spain.
Kazidomi is a Belgian e-commerce platform specializing in organic products, primarily active in France. It stands out with a focus on well-being, health, and healthy consumption.

Our actions:

We advised Smartfooding in the sale of its operations (including the brand Graine de Bonne Santé) to Kazidomi, an established player in the online organic market.

Our expertise:

Leading a bio e-commerce acquisition: LTV/CAC audit, due diligence on the catalog and claims, SEO/IT security, and member migration.

Maxime Nicolas

Partner

M&A

"I have a deep love of entrepreneurship and entrepreneurs. I draw inspiration from my discussions with the managers we work with. I always seek to understand their issues, to "lift the hood" of their company to bring a global view and concrete solutions."

Contact Check out the profile

Associated services

Sales

M&A

Support to our clients – shareholders and executives of SMEs and mid-sized companies – in the context of the sale of their business.