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PumpUp

Acquisition of Powertrafic

Stakeholders:

  • PumpUp, founded by Denis and Eric Huertas, is the leading national network of local digital agencies, comprising 5 agencies, over 60 experts, and 450 clients, focused on boosting the digital performance of SMEs and mid-sized companies.
  • Powertrafic is a digital agency based in Rouen, specializing in online traffic acquisition (SEO, SEA, data, content strategy) to help brands enhance their visibility and digital performance.

Our actions:

  • We advised PumpUp in the integration of Powertrafic to complement its digital expertise and territorial coverage, aiming to strengthen its vision of becoming the most locally embedded national agency in the market.

Our expertise:

  • Advising our client on its first external growth acquisition, successfully convincing the selling management during the competitive process organized by the seller’s advisor.
Maxime Nicolas
Maxime Nicolas
Partner
M&A
"I have a deep love of entrepreneurship and entrepreneurs. I draw inspiration from my discussions with the managers we work with. I always seek to understand their issues, to "lift the hood" of their company to bring a global view and concrete solutions."
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Associated services

Acquisition
M&A

Helping our customers - SMEs and SMIs - to target and acquire strategic assets.