Confidential

Stakeholders & Context:

• Economic expert work carried out by Mortier & Associés and Outmatch in the context of litigation concerning SHEIN’s practices in the French ready-to-wear market.
• The analysis was based on thousands of marketing, financial and commercial documents and data points.
• The report highlighted a model relying on massive data exploitation, aggressive algorithmic marketing and compliance cost avoidance (customs duties, VAT, product standards), allowing SHEIN to generate an undue competitive advantage over traditional market players.

Our actions:

• Processing of large-scale datasets.
• Quantification of economic damage using the illicit profit approach.
• Assessment of the total unlawful profit generated by SHEIN and its allocation among plaintiffs in a high-stakes civil and criminal collective action.