Ceetadel

Stakeholders:

• Ceetadel is an independent communications and marketing group that supports brands in accelerating their growth by combining strategy, creativity, technology, data and artificial intelligence.
• Starfox Analytics is a company specialized in data marketing and analytics, supporting clients in turning their digital data into performance drivers through expertise in tracking, analytics engineering, data activation and modern data stacks.

Our role:

• We advised Ceetdal, an independent communications and marketing group, on a strategic external growth transaction involving the acquisition of Starfox Analytics, a company specialized in data marketing and analytics.
• This transaction enables Ceetadel to strengthen its data and technology capabilities, while broadening its offering for brands looking to better leverage their data to optimize marketing, digital and commercial performance.

Our expertise:

• Supporting our client in structuring and executing an external growth transaction fully aligned with its strategic ambitions.
• The objective: to strengthen the group’s data and analytics expertise, complement its positioning on technology- and AI-enhanced marketing challenges, and reinforce its ability to support brands across all their growth levers.